Vail Advertising

For all Vail visitors, one of the most exciting parts of their vacation is deciding where to go and what to do when they are not skiing or exploring the mountain. Vail is known for its dining, shopping, galleries, spas and real estate opportunities. Plum, channel 16, is an easy way for visitors to find out the inside scoop on our unique local businesses. If it’s happening in the Vail Valley, it’s on Plum!

Plum’s audience are your potential clients and customers. Plum affords its sponsors the opportunity to reach consumers during their "away time." Viewers are more receptive and responsive to advertising while they are on vacation and away from the burdens of work and responsibility. Plum viewers are sophisticated consumers who enjoy life and tune into Plum for the information and entertainment they desire.

Plum’s advertising partners benefit from a combination of commercial time, on-air mentions, sponsorships, integrated content and pr/promotional efforts. The unique format and frequency of our sponsors’ messages creates meaningful impact with our viewers.

Local Programming

The MorningNoon&Night Show
The MorningNoon&Nightshow is Plum’s flagship program, broadcast live four days a week, Thursdays through Sundays, straight from the Red Lion in the heart of the Vail Village. Join co-hosts Erik Williams and Amy Hornyack with the lovely scenery and hustle and bustle of the village as a backdrop to our set.

The MorningNoon&NightShow covers local events, weather, talk of the town, as well as interviews with national names and local luminaries. Guests include politicians, local legends, business people, athletes, visiting dignitaries, actors, artists, musicians, chefs, local sports teams and more.

The MorningNoon&NightShow airs live from 8am-10am four times a week (Thursday - Sunday). The Show replays at 3pm & 8pm. The "Best of the MorningNoon&NightShow" airs at the same time Monday - Wednesday

Advertising Opportunities

• Show Sponsorship
• Recurring Weekly Branded Segments
• Featured Segments
• :30 & :60 spot advertising
• Weather Report Sponsorships

At Home in the Vail Valley
Our premium real estate program sponsored by Slifer Smith & Frampton. This show welcomes viewers to take a tour with Plum TV as we discover the finest homes for sale in America’s top ski destination. Airs primetime morning & evening.

Esprit d’Core
Vail is an extremely athletic market, and there is no better way than core training for athletes at all levels to enhance their abilities. Join us daily as yoga, pilates, and core fitness instructors from the Vail Athletic Club lead us through challenging exercises with the beauty of the valley in the background.

Evolution of Design
Presents a chronological 3 part series that tells the story of Vail’s internationally acclaimed interior design firm, Slifer designs, in concert with the rich past, present and future of the Vail Valley.

Fresh Tracks – (Winter Season Only)
Created with the die-hard powder hound in mind! This informational show is for early risers who need to know how much snow has fallen, where the best, conditions can be found or what conditions lay ahead. 7 – 8am daily during ski season.

Vail Biographies
Many of the valley’s top personalities sat down with Plum TV to provide interesting, personal accounts of the area’s history in a fireside chat format. Each interview is supported by photos and clips.

Valley Snapshots
Presenting Vail’s local flavor, our camera crews capture the pulse of the valley throughout the year and gather them into a 30-minute program. We have featured an assortment of events just to name a few: Birds of Prey World Cup, Honda Session, Ski & Snowboard Club Vail events, the Vail Film Festival, charity fundraisers and cooking demos by local chefs. Airs 2x a day.

Advertising Opportunities

• Show Sponsorships
• Vail Valley Connoisseur – Feature your business in a 3 minute vignette
• Featured Segments
• :30 & :60 spot advertising
• Weather Report Sponsorships
• Run of Station (ROS) - Ad run interstitially throughout the day

Contact

General Manager
Jason Katzman
970-476-9600
jkatzman@plumtv.com

Sales and Marketing Associates
Tim Stenovec
970-476-9600 (office)
970-376-1809 (cell)
tstenovec@plumtv.com

Liz Rackoff
970-476-2082 (office)
970-343-9230 (cell)
lrackoff@plumtv.com