The bright yellow cruiser bikes around Vail are owned by Vail Resorts and offered to VR employees as a healthy, efficient way to get around the base area in the summer.
Vail Resorts is trying to make new strides in being green, but yellow is really the color of choice. With the Townie Bike Program, Vail Resorts has been making one (pedal) stroke at a time in the direction of environmental awareness.
You’re likely to catch a glimpse of the flashy yellow hot rods all over town in the summer time. The cruisers are designed to accommodate Vail Resorts employees trying to get from one end of town to the other, replacing engines and gas with fresh air and muscle power.
“Any one of our employees can run around on them whenever they want,” said Director of Resort Operations Jeff Babb. “In our green age, we’re trying to cut down on vehicle usages.”
By the number of Townie cruisers spotted in the village, Golden Peak and Lionshead, clearly a number of VR employees are taking advantage of the program. The bikes are typically locked and are equipped with large baskets for material transport.
Indeed, with limited parking and numerous construction projects all over town, a bicycle is the fastest, healthiest and most efficient way to get around Vail.
Although VR got the new fleet of yellow cruisers last year, Babb said the Townie Bike program has been in effect for at least five years.
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